When WhatsApp first started, they used to charge a $1 a year subscription (sometimes offering the first year for free).
However since 2016, WhatsApp has been completely free for everyone. (Similar to Discord)
As of 2018, WhatsApp makes very little money compared their user base, as the service remains free and free of ads. (In 2014, Facebook reported that WhatsApp made approximately $1.2M on subscriptions)
Following Facebook’s acquisition, it doesn’t seem like they have a big need to make money soon.
WhatsApp Future Revenue Plans
Facebook motive behind the acquisition of WhatsApp is clear: they are going to gather more and more data from you such as conversation patterns, behavioral information, live location, your entire contact list, and more (yikes).
This data can in turn be used by Facebook to provide even better targeted advertising.
(Let’s just hope they don’t get into another Cambridge Analytica scandal.)
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